Published by Alina Lupu, Amsterdam, 2017, 24 pages + 8 page insert (colour & b/w), 40 × 40 cm, EnglishPrice: €13.90 (the announced price of an hour of cleaning within the platform economy)
In 1992, Dutch artist Job Koelewijn directed a landmark intervention, The cleaning of the Rietveld pavilion, performed by three women of his family dressed in traditional attire.
25 years later, conceptual artist Alina Lupu has updated Koelewijn’s piece to a society reshaped by neoliberalism, and to the working conditions of cleaning personnel within the gig economy. The green-blue color of the publication’s cover references the cleaning platform Helpling. Designed by Till-Michael Hormann after an idea of Job Koelewijn